The function of business development consulting is to help businessmen and women to understand where they are right now with their businesses, and to develop a plan to stay on track. While most business people know their product and an initial customer base, they often do not know how to gauge market demand and plan for steady growth. This can leave an owner overwhelmed and understaffed. Conversely, he may be stranded in the doldrums, with no idea of how to get back into competition. Full service business development consulting can identify strengths and correct weaknesses in a business, helping the business grow and prosper.Objective AssessmentA business owner will often be extremely focused on his product or service, and his initial customer base. While this is crucial at the outset, failure to develop a bigger picture can limit the success of the business in two ways:• Unless the business sells a consumable product or temporary service, the initial market will become saturated. Most businesses need to grow their customer base by a percentage that will be profitable, until the original customer base once again needs those services.• An extremely successful business can quickly outgrow the company’s ability to produce. This alienates new customers, and ruins the brand reputation.Objective assessment from a third-party can help identify weaknesses in your production and distribution plan and make suggestions for bolstering those areas. This can rescue a business on the verge of failure. In the case of a business with consumable products, it can become solvent by identifying weaknesses in its customer base and reaching out to new demographics. A skilled consultant can direct the business owner to new consumer groups that will help to maintain the business. This is especially useful for small, family owned businesses that require a local clientele.A successful small or medium-sized business can quickly outgrow its ability to deliver. A trained eye, however, can identify weaknesses in the business plan, such as an unexpected increase in manufacturing costs or shipping expenses. A sudden influx of orders that cannot be filled can quickly overwhelm a company, but, with proper preparation, those orders will turn to profit.Revenue GrowthThe goal of any business is to grow the revenue it generates. However, most business people do not know what to do beyond making a product and selling it, or selling a service. One common mistake is to look at a portion of the fiscal year just completed, and use it for the model for the upcoming year. An average growth should be determined from the past year. If there was an overall loss, determine where and how it occurred. If there was an overall gain, take that percentage gain and apply it as the standard for sustainable growth for the upcoming year. This way, the business will have room to expand without outgrowing itself.Smart calculations concerning supply and demand can keep a business competitive and on the right track.